About Monty Mathur

I’m an SEO consultant who helps businesses generate more revenue from organic search.

I started working in SEO in 2021 and went freelance in late 2022 so I could work more closely with businesses and marketing agencies. Since then, I’ve worked on SEO projects across a range of industries, with much of my experience coming from ecommerce and local SEO.

Alongside working directly with businesses, I also partner with digital marketing agencies as a white-label SEO consultant, supporting strategy, technical SEO, content planning, audits, and implementation.

My approach to SEO

SEO doesn’t need to be complicated.

I focus on the fundamentals: understanding how search engines work, what customers are looking for, and what helps businesses grow over the long term.

That means improving the pages that drive revenue, fixing technical issues, and building websites that work well for both search engines and customers.

I care more about business results than vanity metrics. Rankings matter, but only if they lead to more leads, sales, or revenue.

Career highlights

Working in SEO since 2021
Freelance SEO consultant since 2022
Experience across ecommerce and local SEO
White-label SEO partner for marketing agencies
Blue Array SEO Manager certified

Contributions to the SEO industry

I’m an active member of the SEO community and enjoy contributing beyond client work.

Some recent highlights include:

Outside of SEO

When I’m not working, you’ll usually find me lifting weights at the gym, going for long walks, or exploring the mountains whenever I get the chance.

I’m also a big fan of films and TV series, especially British dramas. The End of the F**ing World* is still one of my favourites.